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"Your One-Stop-Shop"

About Us

We're Liquorland, and we've been a premier liquor store conveniently located in the heart of downtown Oshkosh, WI, since 2021. We make it easy for anyone to find the liquor, wine, or beer that they want from our large selection of products. We also feature rare new releases, unique options, and limited-time releases. Our philosophy is simple: provide our customers with the best products and services at a fair and competitive price. We work hard to offer you the best shopping experience every time you visit our store. Stop by and browse our selection today!

Our Story

Established in 2021, Liquorland is proud to be the only freestanding liquor store in the Oshkosh area, offering a wide selection of products for Oshkosh, Winnebago County and the surrounding areas. We saw an opportunity to provide our customers the convenience and the wide selection that they cannot get anywhere else, and have enjoyed being able to bring the party to life ever since. We specialize in offering a huge variety of beer, wine and spirits so you can grab your familiar beverage, or try something new. We’re committed to offering the highest quality and selection of spirits to our area, while also providing the every-day necessities you would need from a general store. Our goal is to be the one stop shop for all of our customers’ convenience needs, so that the party never ends.

We strongly believe in building a relationship with our customers, and adapting to their wants and needs. Ordering a high volume allows us to offer the best prices in the Oshkosh area, from beer, liquor, and wine, all the way to our variety of shooters and mini-shots. We pride ourselves in keeping our walk-in beer cave full of domestic, international, and locally crafted beers so that you never run out of options. Additionally, we like to think of ourselves as a guinea pig for our vendors, giving our customers the chance to try out rare new and limited-time releases, unique options, and products that they won’t see elsewhere, as well as a wide selection of locally sourced beer and wine to highlight our proud community.

We make it easy for anyone to find the liquor, wine, or beer that they want from our large selection of products. Our philosophy is simple: provide our customers with the best products and services at a fair and competitive price. Our staff prides themselves on being as knowledgeable as possible about our ever-changing inventory of products so that they can spotlight items you may not have been aware of, or help you find something specific that you came in for. Whether it be an assortment of bottles of wine or a pre-ordered barrel of beer, we offer everything to meet all of our customer’s event or party needs.

Come check out our premium liquor and convenience store located at 50 Wisconsin Street in the heart of downtown Oshkosh, WI, just a mile from Oneida Arena. We provide an unbeatable selection of liquor, wine, beer, and other spirits for the surrounding area that cannot be matched. Our friendly and insightful staff is always willing to help you find exactly what you’re looking for so when you walk out the door, you have everything you need to get the party started. Give us a call today at 920-385-7044 or stop in during our regular business hours to see how we can best serve you.

Areas Served

Winnebago County, WI | Oshkosh, WI

What We Offer

Our Specialties include:

Our Services include:

Our Products include:


On 7/8/2024 Eric Lichterman had this to say:
Huge selection

On 5/1/2024 Ken Luedtke had this to say:
Fantastic selection and a great one stop shop.

On 4/20/2024 Tanya Basting had this to say:
I always love coming here n seeing my favorite person Stacy ..ahe puts a smile on my face everytime I see her

On 4/13/2024 R Mode had this to say:
Pretty solid store with good offerings overall. Very few Rye Whiskey/Bourbon options, what I was looking for.

On 4/12/2024 Mikey P had this to say:

Contact Us

40 Wisconsin St Oshkosh, WI 54901
Phone: (920) 385-7044

We are conveniently located in the heart of downtown Oshkosh near the UW-Oshkosh

Where To Find Us

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Payment Types Accepted

Visa, MasterCard, Discover, American Express, Apple Pay, Android Pay, PayPal, Debit Cards, Cash

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 9:00 AM - 9:00 PM
Tuesday: 9:00 AM - 9:00 PM
Wednesday: 9:00 AM - 9:00 PM
Thursday: 9:00 AM - 9:00 PM
Friday: 9:00 AM - 9:00 PM
Saturday: 9:00 AM - 9:00 PM
Sunday: 9:00 AM - 9:00 PM


Happy 4th of July! Stop in for your favorite drinks on this our favorite holiday!
Wishing you all a safe & Happy Holiday from LIQUORLAND.


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